Google Expands Generative AI-Powered Search Outside US to India and Japan

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Google is expanding the availability of its generative AI-powered search engine, known as Search Generative Experience (SGE), to new markets outside of the US. The company considers SGE to be an experiment, and it will soon be rolling out the software in India and Japan to gauge its effectiveness in different languages and at scale.

In India, the SGE app will support both Hindi and English languages, as well as voice search and audio responses. Users in both Japan and India will have the option to opt into using SGE.

Alongside expanding its presence outside of the US, Google is also improving how links to web pages appear in generative AI responses. The company has added arrows next to generative AI answers, which indicate drop-down menus that show the websites the search engine extracted its information from.

Google has provided some insights into the early reception of SGE. According to Hema Budaraju, senior director of product management for Search, users between the ages of 18 and 24 exhibit the highest satisfaction rate. These users particularly appreciate the ability to ask follow-up questions to their initial queries, as it allows them to refine their searches and find answers quickly.

Budaraju stated in a blog post that users are now submitting longer and more conversational queries because of the generative AI capabilities in Search, which can help them discover the information they are looking for. This, in turn, has created new opportunities for Google to assist users with their queries.

In terms of Google’s business model, Budaraju reassured that users are still encountering ads either above or below the large SGE box on the screen. Given that Google derives the majority of its revenue from ad sales, it was crucial to integrate ads alongside the SGE box during the search engine’s reinvention. By acknowledging that ads are present in SGE, Google aims to alleviate any concerns that this change would negatively impact its advertising business.

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Nevertheless, Google is not the only company offering a generative AI-powered search engine. Microsoft has been providing its own version through Bing search for several months, giving it a significant head start over Google, which is still testing SGE.

Microsoft is actively vying for market share against Google by leveraging generative AI technology. In February, Microsoft stated that even capturing just 1% of the search market is valued at $2 billion.

Both Google and Microsoft are fiercely competing for dominance in the AI sector. Microsoft has been incorporating generative AI capabilities into its consumer and enterprise products, including Microsoft 365 productivity software.

In response, Google has come up with its Duet AI in Workspace and Duet AI in Google Cloud, adding to the competitive rivalry. Google has priced Duet AI in Workspace at $30 per month per user, matching Microsoft’s charge for its Microsoft 365 Copilot.

This ongoing competition between the two tech giants highlights their determination to establish themselves as leaders in the AI field. While Microsoft has made significant strides with its generative AI capabilities, Google is not far behind, continuously innovating to stay ahead.

In conclusion, Google’s expansion of its generative AI-powered search engine outside the US to markets in India and Japan represents a pivotal step in its experimentation with SGE. By analyzing its performance in different languages and at scale, Google aims to refine the search engine of the future, combining conversational AI with search capabilities. With the inclusion of ads alongside the SGE box and improved link visibility, Google is solidifying its position in the generative AI landscape. However, Microsoft remains a fierce competitor, steadily gaining ground with its own generative AI-powered search engine. The battle for AI supremacy continues to unfold, with both companies investing heavily in this transformative technology.

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Frequently Asked Questions (FAQs) Related to the Above News

What is Google's generative AI-powered search engine?

Google's generative AI-powered search engine, known as Search Generative Experience (SGE), is an advanced search technology that combines conversational AI with traditional search capabilities. It allows users to ask follow-up questions to refine their searches and find answers quickly.

Where is Google expanding the availability of SGE?

Google is expanding the availability of SGE to new markets outside of the US, specifically in India and Japan. Users in these regions will soon have access to the SGE app, which supports both Hindi and English languages, as well as voice search and audio responses.

How does Google improve the visibility of links in generative AI responses?

Google has added arrows next to generative AI answers, which indicate drop-down menus showing the websites from which the search engine extracted its information. This enhancement provides users with a clearer understanding of the sources behind the generative AI responses.

What are some insights into the early reception of SGE?

According to Hema Budaraju, senior director of product management for Search at Google, users between the ages of 18 and 24 exhibit the highest satisfaction rate with SGE. They particularly appreciate the ability to ask follow-up questions, enabling them to refine their searches and find answers quickly.

Are ads integrated into SGE?

Yes, ads are present alongside the SGE box on the screen. Google has integrated ads into SGE to ensure a seamless transition and to maintain its revenue from ad sales. The presence of ads does not impact the generative AI capabilities of the search engine.

How does Microsoft compete with Google in the generative AI-powered search engine space?

Microsoft is actively competing with Google by offering its own generative AI-powered search engine through Bing search. Microsoft has been incorporating generative AI capabilities into its consumer and enterprise products, aiming to capture a share of the search market.

What other AI products are Microsoft and Google developing to stay competitive?

Microsoft has been incorporating generative AI capabilities into its Microsoft 365 productivity software. In response, Google has developed Duet AI in Workspace and Duet AI in Google Cloud, providing similar AI features to compete with Microsoft. The intense competition between these tech giants fuels innovation in the AI sector.

How does Google's expansion of SGE outside the US contribute to its experimentation?

By expanding SGE to markets in India and Japan, Google aims to analyze its performance in different languages and at scale. This expansion allows Google to refine its generative AI-powered search engine and shape the search engine of the future.

How does Google solidify its position in the generative AI landscape?

Google solidifies its position in the generative AI landscape by including ads alongside the SGE box and improving the visibility of links in generative AI responses. These updates showcase Google's commitment to providing a seamless user experience while also addressing any concerns about the impact on its advertising business.

What does the ongoing competition between Google and Microsoft demonstrate?

The ongoing competition between Google and Microsoft highlights their determination to establish themselves as leaders in the AI field. Both companies are investing heavily in generative AI technology to gain dominance. While Microsoft has made significant strides, Google's continuous innovation ensures it remains a strong competitor in the battle for AI supremacy.

Please note that the FAQs provided on this page are based on the news article published. While we strive to provide accurate and up-to-date information, it is always recommended to consult relevant authorities or professionals before making any decisions or taking action based on the FAQs or the news article.

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