Salesforce Expands its Use of Generative AI with Marketing GTP and Commerce GPT

Salesforce, the CRM giant, has launched two new generative AI products, Marketing GPT and Commerce GPT, at its Connections conference. The products will be used to power Salesforce’s Marketing Cloud and Commerce Cloud, offering personalised campaigns and shopping experiences on a large scale. The launch follows the recent debuts of Slack GPT and Tableau GPT, underlining Salesforce’s growing focus on AI and taking generative AI further into the heart of its core products. They are set to release in phases, beginning in summer 2023. The Marketing Cloud will be enriched with AI-driven segment intelligence and rapid identity resolution capabilities, while the Commerce Cloud will include Commerce Concierge, and a goals-based commerce tool. The company anticipates announcing more GPT news in the coming weeks for other Customer 360 products, most likely Sales and Service Cloud.