What constitutes ethical use of AI art beyond the Secret Invasion title credits?

Date:

Marvel Studios has received backlash for its use of generative AI in the opening sequence of its latest show, Secret Invasion. The use of AI in art has sparked a debate on the ethics of its use in a public-facing work of art. While some have condemned the use of AI-generated art, the truth is that these title credits were designed by a team of professional artists at Method Studios, who pitched the styilistic choice to evoke the sense of unease and imitation that permeates the show and modern life.

Method Studios, which has done VFX work for Marvel across several films and shows, including the final battle sequence in Black Panther, employs talented art directors, animators, and developers who used AI tools as one of many tools to complement and assist their creative teams. The use of generative AI in Secret Invasion was likely pitched as a timely visual analogy to a show rooted in the idea of alien beings impersonating humans.

Questions remain about the ethics of using generative AI in art. For instance, what forms of art that do use generative AI should be permitted? Is it only okay if the final result doesn’t use unaltered generated imagery? Are there generative models that are ethically trained that one could use? Nonetheless, Method Studio’s use of AI-generated art in Secret Invasion works because the entire look is designed to feel off, unrealistic, poor, and creepy. The choice to represent the stars and landscapes using the distorted imagery produced by flawed and odd AI is an artistic one, meant to represent the themes of the show.

See also  Elon Musk to Launch AI Startup Rivaling OpenAI

While the timing of Secret Invasion’s title sequence is poor, with concerns about artistic exploitation during a writer’s strike, Marvel remains one of the single biggest employers of professional artists in the world. Moreover, the knee-jerk reaction to AI-generated art reflects a very real concern about penny-pinching producers and managers who will choose to use AI regardless of the ethical considerations. Ultimately, one should focus on artists creating value, not the tools they use.

Frequently Asked Questions (FAQs) Related to the Above News

What is the backlash against Marvel Studios for their opening sequence of Secret Invasion?

Marvel Studios has received backlash for their use of generative AI in the opening sequence of their latest show, Secret Invasion.

Who designed the title credits for Secret Invasion?

The title credits were designed by a team of professional artists at Method Studios.

Has Method Studios worked with Marvel before?

Yes, Method Studios has done VFX work for Marvel across several films and shows, including the final battle sequence in Black Panther.

Did Method Studios solely use AI tools in creating the title credits for Secret Invasion?

No, they used AI tools as one of many tools to complement and assist their creative teams.

How was the use of generative AI in Secret Invasion presented?

It was likely pitched as a timely visual analogy to a show rooted in the idea of alien beings impersonating humans.

What are the remaining questions regarding the ethical use of generative AI in art?

Questions remain about what forms of art that do use generative AI should be permitted and whether there are generative models that are ethically trained that one could use.

Why did Method Studio use AI-generated art in Secret Invasion?

The choice to represent the stars and landscapes using the distorted imagery produced by flawed and odd AI is an artistic one, meant to represent the themes of the show.

What should one focus on when considering the use of AI in art?

One should focus on artists creating value, not the tools they use.

Please note that the FAQs provided on this page are based on the news article published. While we strive to provide accurate and up-to-date information, it is always recommended to consult relevant authorities or professionals before making any decisions or taking action based on the FAQs or the news article.

Advait Gupta
Advait Gupta
Advait is our expert writer and manager for the Artificial Intelligence category. His passion for AI research and its advancements drives him to deliver in-depth articles that explore the frontiers of this rapidly evolving field. Advait's articles delve into the latest breakthroughs, trends, and ethical considerations, keeping readers at the forefront of AI knowledge.

Share post:

Subscribe

Popular

More like this
Related

Canada Boosts Arctic Defence Amid Climate Change Threats

Canada ramps up Arctic defense amid climate change threats with new policy, Arctic-compatible vehicles, and potential nuclear submarines.

OpenAI CEO Sam Altman Joins Billionaire Club, Trails Behind Elon Musk

OpenAI CEO Sam Altman now a billionaire, but still trails behind Elon Musk in tech industry dominance.

Smart Ways Retirees Can Maximize Social Security Checks

Discover 7 smart ways retirees can maximize their Social Security checks, from covering essentials to investing for the future.

Generative AI Surge: ChatGPT Revolutionizes Workplace Dynamics

Discover how ChatGPT is revolutionizing workplace dynamics among younger employees. Explore the rising trend of generative AI tools in the workplace.