Vi Business, the enterprise arm of Vi, has partnered with PayU to cater to the payment needs of Micro, Small, and Medium Enterprises (MSMEs) in India. This strategic collaboration aims to assist MSMEs in embarking on their digital journeys by offering tailored digital payment solutions and addressing their evolving requirements.
The joint effort combines Vi Business’s digital transformation solutions with PayU’s expertise in digital payments and financial services, providing a comprehensive range of services. These services include innovative payment solutions, a customized offers engine, Buy-Now-Pay-Later (BNPL) options, and seamless WhatsApp integration, all designed with the focus on India’s MSMEs.
In addition to the payment services, Vi Business also offers an array of productivity and collaboration digital tools through its ReadyForNext program, specially priced for MSMEs. These tools encompass location tracking, Google Workspace, personal cloud storage, and mobile security solutions, aiding MSMEs in efficiently managing their digital workplaces, business operations, and customer engagements.
Arvind Nevatia, Chief Enterprise Business Officer at Vodafone Idea, expressed the commitment towards digital enablement of small and medium-sized businesses in India through the partnership with PayU. He emphasized the intention to accelerate the growth journey of MSMEs by leveraging Vi Business’s enterprise solutions alongside PayU’s fintech expertise.
Anirban Mukherjee, CEO of PayU, highlighted the belief in leveraging digital innovation to transform businesses at the grassroots level and supporting Indian MSMEs in their digital transformation. The collaboration aims to empower MSMEs with a robust suite of business and digital finance solutions to increase revenues, enhance efficiency, and thrive in a competitive market environment.
The services offered to MSMEs through the partnership include integrated payment solutions with zero transaction charges for UPI and RuPay, reduced rates for domestic debit and credit cards, and net banking. Other offerings comprise a WhatsApp store for a seamless shopping experience, BNPL options, customized offers at checkout, and tools for employee productivity and collaboration like Google Workspace.
The collaboration between Vi Business and PayU signifies a step towards digital empowerment for MSMEs in India, enabling them to navigate their digital transformation effectively and efficiently.
