Threads, the social media app created by Meta Platforms, has reached a significant milestone of 175 million monthly active users, marking a remarkable achievement just one year after its launch. This number surpasses the impressive growth seen in the app’s initial launch period, where it quickly amassed 112 million users amid a wave of dissatisfaction with Elon Musk’s X.
Despite the initial surge in users, Threads experienced a drop in its user base shortly after launch, prompting Meta to implement several updates to enhance the platform’s features and functionality. These updates included introducing a chronological feed, expanding availability to users in the European Union, and launching a desktop version of the app. Threads also extended its reach by integrating with other social media platforms using the ActivityPub protocol.
The recent announcement of 175 million monthly active users by Meta CEO Mark Zuckerberg highlights the app’s continued growth and popularity. However, data from market intelligence firm Sensor Tower reveals a decline in user engagement on Threads, with users spending less time on the app compared to last year.
Despite these challenges, Threads remains a significant player in the social media landscape, aiming to provide users with a unique and engaging platform for connecting with others. With ongoing efforts to improve user experience and drive greater engagement, Threads continues to evolve and reshape the social media industry.
