OpenAI, founded in 2015, develops generative AI technology such as ChatGPT and is well-known for its research into artificial intelligence. President and co-founder Greg Brockman recently discussed sector-specific use cases and adopting pre-built models in order to unlock the potential of generative AI technology at Microsoft Build event. CTO Kevin Scott promoted applying copilots - AIs powering conversations - to help with everyday tasks such as social media management. Developers will create experiences with AI as the focus shifts to specific industries, such as healthcare and transportation.