Chatbots and generative AI have become the new buzzwords for social media marketing, but what does it all mean for marketers? Many social media marketers have already been experimenting with generative AI tools, but there are still some limitations to be aware of before launching full campaigns. Using generative AI tools is beneficial for marketing related to branding, creative development, and customer service. It can help marketers to quickly develop content that meets the evolving formats on different platforms and give them the kick-start they need for creative processes.
However, it is not a complete solution for all marketing needs. Generical AI tools require a great deal of training and oversight, so it is important for managers to understand this before implementing a system. Additionally, it is important to consider user sentiment when using AI, as consumers might not be receptive of artificial intelligence taking over their social media.
When it comes to exploring generative AI in social media marketing, timing is of the essence. If marketers don’t take advantage of the technology now, they risk being left behind. To help, Insider Intelligence offers a report that discusses all the necessary steps for brand-side social media leaders, as well as the agencies that support them. To learn more, get a copy of the report today.
