Snapchat, a multimedia messaging app that has long been lauded for its innovative features, sparked much excitement among tech enthusiasts when it revealed its latest developments at its annual partner summit. Held in the company’s hometown of Santa Monica, California, the announcement generated a lot of buzz among the media as Snapchat+ revealed that its subscription service had grown a whopping 3 million users in just one year. Even more impressive news was shared when the multimedia messaging platform reported that 1 million of these users came in just the past 11 weeks after the central integration of its artificial intelligence model, My AI, which is powered by the renowned ChatGPT.
The AI technology, ChatGPT, has been making big waves in the industry since it was first released with its groundbreaking abilities to write, draw and code. The success of their AI language model has not gone unrecognized, prompting other businesses to use it as a part of their services. This integration proved to be a great move for Snapchat+, as they witnessed a huge influx of subscribers due to the added convenience and reliability of My AI. The company had made clear their intention to make My AI available to all users, which seems like an ambitious but well-deserved move given the surge in premium subscribers.
Evan Spiegel, Chief Executive Officer of Snap, declared that the company had definitely seen a great deal of positive momentum from My AI and attributed the torrential amount of satisfaction from the customers to the introduction of new features. It appears that artificial intelligence is the way of the future, and with ChatGPT leading the way, its influence can only continue to spread among businesses. It’ll be interesting to see if AI language models like ChatGPT and Bard lead to greener pastures for businesses, or if this technology is just a fad.
