Salesforce, a leading CRM software provider, has pledged to invest heavily in generative AI technology to better serve its customers. At their first-ever AI Day, CEO Marc Benioff announced a suite of new AI capabilities which the company has optimised for delivering trusted, open, and real-time generative experiences across all applications and workflows. The company aims to capitalise on the $15 trillion that AI is expected to contribute to global economic growth by the end of the decade.
Salesforce’s updated AI portfolio includes Einstein GPT Trust Layer, which ensures data security and privacy by sitting between the end user and the large language model and preventing sensitive customer data from ever making its way to the LLM for training or other purposes.
The benefits of generative AI are numerous, but 73% of workers currently believe that AI introduces new security risks. Therefore, new measures like the Einstein GPT Trust Layer are essential to establish trust and encourage wider use of AI tools by sales reps, marketers, commerce workers, and developers.
Salesforce’s open ecosystem is a key selling point, as third-party large language models from companies like AWS are supported alongside Salesforce’s own. Salesforce is making Service GPT and Apex GPT generally available this month and promises that Sales GPT and Commerce GPT will follow in July.
Salesforce also announced that it is doubling its Generative AI Fund from $250 million to $500 million, promising to support more startups including the newly added Humane and Tribble as well as increasing investments in existing partners like Anthropic and Cohere. By unlocking the innovation, productivity, and efficiency offered by generative AI, Salesforce is poised to remain a formidable presence in the CRM software market for years to come.
Frequently Asked Questions (FAQs) Related to the Above News
What is Salesforce?
Salesforce is a leading provider of CRM software.
What did Salesforce announce at their first-ever AI Day?
At their first-ever AI Day, Salesforce announced a suite of new AI capabilities that they have optimised for delivering trusted, open, and real-time generative experiences across all applications and workflows.
Why is Salesforce investing in generative AI technology?
Salesforce is investing in generative AI technology to better serve its customers and to capitalise on the $15 trillion that AI is expected to contribute to global economic growth by the end of the decade.
What is Einstein GPT Trust Layer?
Einstein GPT Trust Layer is a new capability from Salesforce that ensures data security and privacy by sitting between the end user and the large language model and preventing sensitive customer data from ever making its way to the LLM for training or other purposes.
Do workers have trust issues with AI technology?
Yes, 73% of workers currently believe that AI introduces new security risks.
What is the benefit of Salesforce's open ecosystem?
Salesforce's open ecosystem supports third-party large language models from companies like AWS alongside Salesforce's own, providing more flexibility to users.
What is the Generative AI Fund?
The Generative AI Fund is a fund from Salesforce that invests in startups and partners that are working on generative AI technology.
How much is the Generative AI Fund?
The Generative AI Fund was initially $250 million, but Salesforce has doubled it to $500 million.
Who are some of the partners that Salesforce is investing in through the Generative AI Fund?
Salesforce is investing in partners like Anthropic and Cohere, as well as newer partners like Humane and Tribble.
Please note that the FAQs provided on this page are based on the news article published. While we strive to provide accurate and up-to-date information, it is always recommended to consult relevant authorities or professionals before making any decisions or taking action based on the FAQs or the news article.
