Microsoft has made recent improvements to its ChatGPT-powered Bing AI to make it an even more helpful assistant when it comes to providing tailored recommendations based on local queries. This means you can ask the chatbot for things like the whereabouts of a store near you and expect an answer. On top of that, Bing has increased its max turns from 15 to 20, and it now has image and video search capabilities integrated.
Microsoft has strived to improve Bing in order to make it a helpful assistant and an efficient search engine. This step will most likely lead to a better user experience in terms of getting accurate local-related queries. Bing’s improved performance puts the pressure on Google to roll out similar features on its rival AI, Bard, as it’s been notably slow off the starting blocks.
Microsoft is continuing to perform advancements to its AI in order to offer a better user experience. Such improvements will likely drive more traffic to its search engine. However, Microsoft should be mindful that hijacking users’ conversations with adverts could harm its reputation rather than helping it. Therefore, Microsoft and Google should opt to maintain AIs that are perceived as helpful friends instead of agents with a hidden agenda.
