Meta India, Facebook’s parent company, considers India as a huge priority market with limitless potential, according to the chief of Meta India, Sandhya Devanathan. In a recent interview with PTI, Devanathan highlighted the significance of the Indian market, citing its macroeconomic growth, digital infrastructure, and the popularity of Meta’s apps like WhatsApp, Instagram, and Facebook.
One of Meta’s largest user bases worldwide is in India, with a staggering 400 million Facebook users alone. With advertising dollars as a percentage of GDP being lower here compared to other markets, Meta sees India as an ideal place for innovation, user engagement, and business growth.
Devanathan commended India’s new Digital Personal Data Protection legislation for providing clarity and a framework for tech companies. She described the legislation as a great step towards balancing user protection with innovation.
In terms of tackling misinformation and hateful content, Devanathan mentioned Meta’s commitment to addressing these issues on its platform. The company utilizes AI to curb the spread of false information and hateful content, aiming to maintain a safe and reliable online environment for users.
Furthermore, India’s goal of achieving a $1 trillion digital economy by 2030 presents significant opportunities, according to Devanathan. Small businesses in India are increasingly leveraging Meta platforms and tools, with many establishing their first online presence through these platforms.
India also serves as a testing ground for Meta’s global rollouts and the development of innovative products. Devanathan emphasized that the company’s investment in India will continue to support such initiatives.
In conclusion, Meta India recognizes the enormous potential of the Indian market and views it as a top priority. With its extensive user base, emphasis on user protection and innovation, and the country’s ambitious digital economy goals, Meta is keen on leveraging India’s unlimited possibilities for growth and engagement.
