**Loki Season 2 Controversy: Did Disney+ Use AI for Promotional Material?**
The recently premiered second season of the popular series Loki has ignited a new debate surrounding Disney+’s alleged use of artificial intelligence (AI) to generate promotional material for its productions. This controversy resurfaces after a previous dispute concerning the implementation of AI in the opening credits sequence of another Marvel series, Secret Invasion. With the release of the second season of Loki, there are emerging claims that AI-based tools were once again utilized in the creation of certain promotional materials.
Upon the announcement of the new season, social media was abuzz with discussions surrounding the first promotional material released on the official Loki Twitter account. The post revealed the official schedule, including the release dates for each episode. However, it was the central illustration accompanying the announcement that drew attention due to its alleged association with AI.
Critics argue that the proportions of Loki’s body appear distorted, the color palette seems dull, and the miniatures of the protagonist are depicted in awkward, unrealistic poses that contradict the spiral on which they run. Additionally, some users have expressed unease with the depiction of Tom Hiddleston’s face, noting an uncanny resemblance.
The prevailing sentiment on social media platforms, including Reddit, is that AI was indeed utilized in the creation of the promotional material. Many have criticized the careless application of this technology, highlighting numerous areas for improvement and refinement within the artwork.
However, Disney Plus representatives have reportedly reached out to Mashable, denying any involvement of AI-generated art in the promotional material for the second season of Loki. According to these spokespersons, the streaming platform did not employ AI to create the controversial image. Despite these claims, doubts and skepticism persist among fans and critics.
The ongoing controversy highlights a clear inclination on the part of Marvel and Disney towards incorporating AI technology in their productions. Although it is evident that the final product may possess certain flaws, the industry’s growing reliance on AI remains a subject of debate.
In conclusion, the alleged use of AI to generate promotional material for Loki Season 2 has sparked contention among fans and critics. While Disney Plus denies employing AI for the controversial artwork, many social media users argue that the flaws are indicative of AI’s involvement. As the debate rages on, it remains to be seen how AI will continue to shape the future of the entertainment industry.
