In today’s music industry, startups are leveraging the power of artificial intelligence (AI) to innovate, create and design new tools for creators. AI is becoming increasingly important for music startups to break through the industry and help independent artists succeed. AI tools available to music startups have simplified the music-making process, from generating beats and mastering tracks to assessing fan engagement, facilitating song discovery and connecting songwriters with the right industry executives.
Insider recently highlighted 13 music startups using AI to innovate the industry. These startups are leading the charge in building everything from visuals for artists to creating sets for DJs. While AI music has been met with some apprehension from record labels and rights owners, many founders of these startups emphasized that their products are made to coexist with the traditional music industry. For example, Aimi is a platform where creators can customize and stream computer-generated electronic music and they work directly with record labels, publishers, and artists.
Now, let’s dive into four ways music startups are using AI tools to innovate in the industry:
1. AI is Simplifying the Music-Making Process: AI tools are helping to generate beats and master tracks on demand, drastically cutting down on the time creators have to spend on production. By using AI tools, musicians don’t have to bother with manual fixes or fine-tuning. This can be a great way to cut down on expensive studio costs, or just make production of music faster.
2. Assessing Fan Engagement: AI tools can be used to measure how fans interact with songs, giving a comprehensive view of fan engagement. AI-driven insights can tell you which songs are resonating, how fans are discovering new music and which platforms they’re using most to find it, helping creators create even better music and generate a higher return on investment.
3. Facilitating Music Discovery: AI tools are being used to facilitate discovery by helping fans find new music created by artists similar to their favorite artists. AI tools use algorithms to understand the context of music and match the user’s listening tastes, allowing fans to quickly find their new favorite artist.
4. Helping Songwriters Get Discovered: AI tools are being used by some industry executives to search for songwriters and artists with music similar to what they’re looking for. By using AI tools, music executives can quickly and efficiently connect with the perfect songwriters for any project – saving them time and money in the process.
Overall, music startups are breaking down the boundaries of traditional music creation and utilizing AI to do it better. AI-powered music tools are giving independent artists a platform to get discovered and help them succeed in the music industry.
