Artificial intelligence (AI) is rapidly evolving, transforming businesses, and in the process revolutionizing the way we interact and engage with customers. ChatGPT, one of the most sophisticated AI tools, is leading the market due to its natural language capabilities, the ability to spot inefficiencies, and the persuasive power of content it produces. Companies are actively integrating ChatGPT and other AI solutions into their systems to keep up with new demands and leverage AI to optimize their revenue.
By 2023, numerous industries will have adopted AI solutions and will see massive transformations. At the forefront of this technological shift are marketers and content creators. ChatGPT-4 and its similar AI tools will allow them to generate content that is tailored to the target audience and drive better engagement. Keyword rich ads, condensed long-form content, and having AI translate call center transcripts are all achievable with ChatGPT.
Finance companies, too, will be able to benefit from AI tools such as ChatGPT. Any user can take advantage of the vast data sets without having to break the bank, as was usually the case. With ChatGPT, financial planning advice can be offered at any level, be it complex or simple. Social influencer campaigns can be accelerated with the help of RAD AI, a startup that makes use of its proprietary technology to create predictions. This has allowed them to increase their performance by an average of 250% across different marketing channels.
Customer service will also see a tremendous boost with the help of ChatGPT and similar AI solutions. Not only do they promise accurate answers, they are also able to respond in a human-like manner. This shift towards self-service will drastically reduce the manpower needed, as human customer service agents will only be necessary for more emotionally-charged circumstances.
Other startups such as GenesisAI is accelerating automation by launching a marketplace for businesses to incorporate AI with little to no human input. GenesisAI secured $298,000 in investments from retail investors on NetCapital.
One last example is the use of AI in the healthcare sector. AI can provide insights to clinical trials and suggest the best drugs to repurpose. The technology is also helping automate tedious administrative tasks such as obtaining prior authorizations and streamlining insurance claims. Wearable devices, the golden nobel of this technology, can predict additional medical problems based on vital signs collected, increasing the number of successful treatments.
As AI tools become increasingly sophisticated and integrated in our lives, their potential applications are ever-growing. Businesses must stay competitive by adapting and leveraging AI tools to their best advantage. It is only then that companies can level the playing field and reap the rewards of turning potential customers into actual ones.
