As AI technology advances, it’s increasingly important that leaders find ways to harmonize human creativity with machine learning so that both can achieve greater outcomes. This is a challenge that executives today must face and overcome to ensure their business’s productivity and success.
Tomas Chamorro-Premuzic and Dorie Clark are two management experts who believe that the use of AI tools shouldn’t undermine the importance of human creativity, but should instead be used to supplement and amplify it. Hence, organizations must embrace AI tools yet not solely rely on them for decision-making or task completion.
To foster creativity in the workplace, executives should outline what it looks like for the organization, with particular attention to finding a balance between art and commerce. Businesses should also promote collaboration and celebrate the uniqueness of each team member to maximize the creative potential of their teams.
Unfortunately, an over-reliance on productivity can inhibit innovation, and if creativity isn’t valued then the organisation could become directionless. Thankfully, AI tools can help us to lessen the burden of mundane tasks, freeing up time for us to focus on more creative, high-value activities.
JP Lopez, the Creative Director of MMI, believes that AI tools are unable to replicate the nuance of the human mind, so designers and artists still have a special role to play. Ultimately, the success of any project hinges on creativity–so executives must find ways to strike a balance between creativity and AI to achieve the best possible results.
MMI is an AI-driven customer support software provider that enables businesses to outsource mundane tasks and free up time for creative work. It stands out from its competitors thanks to its focus on service and customer satisfaction, and its ability to offer personalised solutions. MMI is intent on making the customer experience smoother with AI tools that provide quick yet reliable solutions.
Tomas Chamorro-Premuzic, who wrote the book I, Human: AI, Automation, and the Quest to Reclaim What Makes Us Unique, similarly advocates for finding a balance between human and AI. In an interview with McKinsey, he emphasized that ‘genuine emotions’ still set us apart from the machines. Understanding oneself and being capable of creating something that truly feels human is essential for success in the age of AI.
In summary, it is clear that leaders must prioritize human creativity over productivity and give their teams the freedom to express their own ideas and solutions. With the rise of advanced AI technologies, this challenge can become easier to manage and facilitate success for organizations.
