With the advancements and evolutions of generative AI’s impact on digital advertising, it is become increasingly evident that the digital marketing industry must find ways to adjust to this new wave of technology. Generative AI tools can offer brands and advertisers a breakneck speed when it comes to creating text and visuals, driving quick and innovative solutions while allowing for the fast ideation of new campaigns.
However, the potential for copyright issues and brand concerns over content ownership and safety remain. As more and more brands and advertisers consider incorporating AI into their processes, they must remain aware of these potential issues and ensure AI-generated content aligns with their brand values and appeals to their intended audience. Still, the ability to quickly create assets and pieces of code through AI represents a great “jumping off point” for advancing workflow, and the generative AI market is expected to experience tremendous growth in the coming years.
Platforms like Midjourney make it easy to get creative with basic text input. These quick, generative assets can then be refined and fine tuned to ensure they fit the parameters of brand requirements and guidelines. Additionally, AI can create first-drafts of code in seconds, allowing for the development of new digital advertising products and quick updates to existing solutions.
It is important to thoroughly review any AI-generated content once it is created, though, to ensure it is optimized for performance, secure, scalable, and can be properly integrated with pre-existing products. Additionally, it is essential to double check that any copyright issues or brand safety concerns have been addressed before moving forward.
Join top executives in San Francisco on July 11-12, to hear how leaders are integrating and optimizing AI investments for success. This two-day event will provide perspective on the AI industry by leading business and technology executives, offering insight into how companies can successfully integrate AI tools into their current processes.
Andrey Agbassov is a Product and Growth at Midjourney, a market-leading AI service for quickly generating images. Agbassov’s product vision and technical expertise have enabled the team to develop a powerful and sophisticated tools. Under his leadership, the platform is transforming the speed and efficiency of generating branded images. By attending this conference, Agbassov and other experts can provide an understanding of how AI investments can be optimized for success.
Ultimately, as the technology continues to advance, brands and advertisers can take the lessons learned from this event to understand how best to capitalize on AI technology and stand out from the competition.
