Embrace secures $20M funding to enhance developers’ mobile game and app creation

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Embrace, a company based in Culver City, California, has raised $20 million in funding to help mobile developers build better games and apps. The funding round was led by NEA, with participation from Greycroft, AV8 (Allianz), and Eniac. Embrace offers a suite of tools that give mobile developers insight into the various variables that shape each end-user’s mobile experience, allowing them to identify and prioritize issues. The company’s CEO, Eric Futoran, previously co-founded Scopely, which was acquired for $4.9 billion this year. Embrace will use the funding to drive product innovation and continue helping mobile teams create exceptional user experiences. The company has already attracted prestigious clients such as The New York Times, Yum Brands, Discover, Marriott, and Yahoo. Embrace has doubled its employee headcount in the past 18 months and now has offices in Palo Alto, Buenos Aires, and London. With the mobile app market rapidly growing, Embrace aims to bridge the gap between what observability providers are delivering and what mobile engineers need to delight their users.

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Frequently Asked Questions (FAQs) Related to the Above News

What does Embrace do?

Embrace offers a suite of tools that provide mobile developers with insight into end-users' mobile experiences, helping them identify and prioritize issues to improve their games and apps.

How much funding did Embrace secure?

Embrace raised $20 million in funding.

Who led the funding round?

The funding round was led by NEA (New Enterprise Associates).

Which other companies participated in the funding round?

Greycroft, AV8 (Allianz), and Eniac also participated in the funding round.

What does Embrace plan to do with the funding?

Embrace intends to use the funding to drive product innovation and continue assisting mobile teams in creating exceptional user experiences.

Who is the CEO of Embrace?

The CEO of Embrace is Eric Futoran, who previously co-founded Scopely.

Which notable clients has Embrace attracted?

Embrace has already attracted prestigious clients such as The New York Times, Yum Brands, Discover, Marriott, and Yahoo.

How has Embrace's employee headcount changed in the past 18 months?

Embrace has doubled its employee headcount in the past 18 months.

Where are Embrace's offices located?

Embrace has offices in Culver City (California), Palo Alto, Buenos Aires, and London.

What is Embrace's goal in the mobile app market?

Embrace aims to bridge the gap between what observability providers currently deliver and what mobile engineers need to deliver delightful user experiences for their mobile apps.

Please note that the FAQs provided on this page are based on the news article published. While we strive to provide accurate and up-to-date information, it is always recommended to consult relevant authorities or professionals before making any decisions or taking action based on the FAQs or the news article.

Advait Gupta
Advait Gupta
Advait is our expert writer and manager for the Artificial Intelligence category. His passion for AI research and its advancements drives him to deliver in-depth articles that explore the frontiers of this rapidly evolving field. Advait's articles delve into the latest breakthroughs, trends, and ethical considerations, keeping readers at the forefront of AI knowledge.

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