Embrace secures $20M funding to enhance developers’ mobile game and app creation

Embrace, a company based in Culver City, California, has raised $20 million in funding to help mobile developers build better games and apps. The funding round was led by NEA, with participation from Greycroft, AV8 (Allianz), and Eniac. Embrace offers a suite of tools that give mobile developers insight into the various variables that shape each end-user’s mobile experience, allowing them to identify and prioritize issues. The company’s CEO, Eric Futoran, previously co-founded Scopely, which was acquired for $4.9 billion this year. Embrace will use the funding to drive product innovation and continue helping mobile teams create exceptional user experiences. The company has already attracted prestigious clients such as The New York Times, Yum Brands, Discover, Marriott, and Yahoo. Embrace has doubled its employee headcount in the past 18 months and now has offices in Palo Alto, Buenos Aires, and London. With the mobile app market rapidly growing, Embrace aims to bridge the gap between what observability providers are delivering and what mobile engineers need to delight their users.