For the past 18 years, Ashley Couto has been in the marketing world, gaining vital experience in the ever-changing digital space and honing her craft. Starting off with early e-commerce brands on Myspace, she eventually moved onto nonprofit fundraising, influencer marketing, freelancing, and now brand officer for a small business. In 2022, she started using AI tools, seeing little success with them as they didn’t capture her brand’s voice and tone. With ChatGPT the game changed the following year; the generative AI tool helped Ashley cut down her workload by 8 hours a week.
ChatGPT is an artificially intelligent machine-learning tool that helps Ashley write high-quality copy while decreasing her workload. Her five most valuable hacks include quickly writing social media posts and emails, creating variations of the same message, checking and modifying copy’s tone and reading level, writing long-form storytelling posts, and generating A/B-test hypotheses for troubleshooting marketing problems. With the help of ChatGPT, Ashley is able to write posts in a conversational tone like her CEO’s, reduce the reading level of the copy to the fifth or sixth-grade level, and create creative variations of the same message.
The most important factor to success from Ashley’s experience with ChatGPT is to give a very specific prompt. Thoroughly mapping out how the AI works and utilizing this to generate output tailored to her brand saves her a lot of time.
The success of ChatGPT relies heavily on Ashley’s small business. Her marketing strategies and like-minded approach to customer service is essential to making sure that the company growth is steady and consistent. Ashley Couto’s 18-year experience with marketing plays a big part in the success of ChatGPT, too. Her immense knowledge across various industries, adapting quickly to contemporary marketing channels, and understanding customers’ needs are pivotal to driving ChatGPT’s success.
In short, Ashley has been able to use ChatGPT to cut her workload by eight hours a week as she takes advantage of its statistical capabilities and machine-learning technology to generate a high-quality output. The productivity hacks she used unlocked a way of streamlining her workflow and has been an immensely helpful tool for her.
