CleverTap, the world’s number one in retention cloud technology, has integrated OpenAI with their platform and launched Scribe, an AI-powered content creation assistant. It not only assists in generating creative campaign materials but helps marketers understand and achieve the right emotion for their customers. Growth marketers now have the ability to quickly generate emotionally relevant content for customers with the help of Scribe.
CleverTap has identified five key emotions – fear of missing out (FOMO), anticipation, trust, joy, and surprise – that are essential to existing digital interactions and can be used to measure user engagement. Scribe is equipped to use these parameters to generate content and analyze how different emotions influence customer engagement.
For marketing professionals this is a game-changer; Scribe allows them to create a content that has an emotional impact, customized to the brand and resonating with users. Businesses are now able to capture users’ attention in digital interactions within two seconds, bringing a new element to MarTech.
Speaking on the launch, Vice President of Data Science Jacob Joseph of CleverTap said, “We understand how digital messaging needs to bring both human association and technological capabilities together. Swift, efficient and emotionally resonant campaigns are necessary for customer engagement, and AI tailors such campaigns, allowing customers to have a better user experience.”
About CleverTap
CleverTap is a retention cloud that helps app-first brands to personalize and optimize customer interactions for improved user engagement, retention and lifetime value. Using their unique TesseractDB, CleverTap enables marketers to have a holistic view of customer engagement, with audience analytics, deep segmentation, multi-channel engagement, product recommendations and automation.
Originally founded in 2013, CleverTap is proudly trusted by over 2000 customers around the world, such as Electronic Arts, Carousell, English Premier League, AirAsia and Papa John’s to name a few. The company is headquartered in Mountain View, California with additional offices in San Francisco, New York, Sao Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Singapore and Jakarta.
The content in this article could potentially inspire marketers to leverage AI-driven messaging in order to take user experiences to the next level, while providing consistent, engaging content that resonates with their customers.
