A Chinese media and public relations giant, Bluefocus Intelligent Communications Group Co., made unpopular news heard worldwide when it decided to forego copywriters and graphic designers in favor of AI with ChatGPT-like generative models.
The internal staff memo mentioned that the 19% price of shares increased on Thursday, with the breaking of the news and impacted the release of a report from Goldman Sachs by calling off the spending on third-party copywriters and designers.
The report revealed that AI can eventually substitute up to a quarter of the total work duties in Europe and America with two-thirds of jobs being partially automated. Yet, the more positive side claims that 63% of employees in the US can still carry on with their job positions although 25-50% of the workload will be automated.
Kash Rangan, senior U.S. software analyst in Goldman Sachs Research, emphasized that generative AI can support business processing, liberate regular obligations, and welcome viably an occurrence of business applications.
To keep the recent shift in revenue, Universal Music Group (UMG) wants to block AI from taking melodies and lyrics from their copyrighted songs. They sent emails to Spotify and Apple to prevent the AI developers from utilizing their music to mirror outstanding tracks and artists.
It is essential to change the content creatively and precisely, and overcoming any potential loss of information when articulating in English. Bluefocus Intelligent Communications Group Co. has consulted with industry players, such as Alibaba Group Holding Ltd. and Baidu Inc. to attain a license for their AI technology. Founded in 2005 and headquartered in Beijing, the company specializes in integrated communications, online marketing, CRM, and PR events with renowned clients, such as Samsung, Canon and BMW.
Bluefocus has become quite the successful business. Boasting a total turnover of around 3 billion, it’s no wonder they’re turning to newer technologies to help stay ahead in the ever-changing corporate world.
