The rise of ChatGPT, an AI-powered chatbot that can carry out conversations with humans and even pass the Turing test, has seen incredible growth with over 100 million users signing up in just two months after its release, setting a new record for consumer-application growth. While this novelty is impressive, marketers can leverage AI tools such as ChatGPT to create successful campaigns and content. Here are five guidelines to get started:
1. Refresh your copy – ChatGPT can generate countless variations of short content like email subject lines, which are useful for A/B testing. With its vast store of statistical relationships between words, ChatGPT can help marketers get past writer’s block and provide fresh perspectives.
2. Brainstorm together – AI tools like ChatGPT can be significant timesavers and a brainstorming partner by providing Title ideas, generating association activities, and providing content ideas.
3. Verify sources – AI models aren’t infallible. Writers should guide the AI to avoid confidently proclaiming fake answers. Verify sources like any good writer.
4. Know the content the AI is good for – ChatGPT is excellent for refresh copy but tends to fall short in long-form content. The AI model is best for shorter content opportunities like on-page SEO, e-mail, and paid ad headlines.
5. Use it as a tool for simplification – ChatGPT is only a tool and should be seen as such. Humans are still the creators of innovation, creativity, and empathy. Use the AI model as a tool to simplify repeatable tasks and gain suggestions and insights. Half of the content that ChatGPT generates needs some level of human editing as it infuses the brand voice, refines the writing and adds final touches. AI tools like ChatGPT can help save time, money, and increase revenue, but they cannot replace human creativity.
In conclusion, AI tools like ChatGPT are useful in creating successful campaigns and content for marketers. However, they should be used as a guide and a tool to simplify repeatable tasks, and they cannot replace the creativity, innovation, and empathy of humans. Use ChatGPT responsibly and creatively, and both your company and customers will benefit.
