French supermarket giant Carrefour has made a significant move into AI technology by launching a new ChatGPT service. Developed in collaboration with Bain & Company, the innovative service helps customers to find the right products for their needs. The system is based on OpenAI’s GPT-3 family of large language models. It is designed to offer customers a human-like conversation experience using natural language and assist customers according to their budget, diet requirements, or even menu ideas. Known as Hopla, the chatbot is also connected to Carrefour’s search engine and can suggest anti-waste solutions for reusing ingredients.
In addition to the Hopla chatbot feature, generative AI technology is also being used to create enriched product sheets. This technology provides customers with more detailed descriptions and a better understanding of over 2,000 products. It is expected to be used to enrich all product sheets in the future. It is also used in the company’s internal purchasing process, where it is already being used to draft invitations to tender and analyze quotes.
According to Alexandre Bompard, Chairman, and CEO of Carrefour, Thanks to our digital and data culture, we have already turned a corner when it comes to artificial intelligence. Generative AI will enable us to enrich the customer experience and profoundly transform our working methods. Integrating OpenAI technologies into what we do is an amazing opportunity for Carrefour. By pioneering the use of generative AI, we want to be one step ahead and invent the retail of tomorrow.
Microsoft’s OpenAI Azure service is used along with OpenAI’s GPT-4 technology, while Microsoft Azure provides all data security, reliability and confidentiality features to ensure compliance with GDPR regulations. Carrefour now operates a chain of 14,000 hypermarkets, groceries stores and convenience stores in over 40 countries making it the world’s 8th largest retailer by revenue.
Frequently Asked Questions (FAQs) Related to the Above News
What is Carrefour's new ChatGPT service?
Carrefour's ChatGPT service is an AI-powered chatbot called Hopla, which assists customers in finding the right products for their needs in supermarkets.
What is Hopla's connection to Carrefour's search engine?
Hopla is connected to Carrefour's search engine, which allows the chatbot to suggest anti-waste solutions for reusing ingredients to customers.
What is generative AI technology being used for in Carrefour?
Generative AI technology is being used to create enriched product sheets that provide customers with more detailed descriptions and better understanding of over 2,000 products. It is expected to be used to enrich all product sheets in the future.
How is generative AI technology being used in Carrefour's internal purchasing process?
Generative AI technology is being used in Carrefour's internal purchasing process to draft invitations to tender and analyze quotes.
What is the significance of integrating OpenAI technologies in Carrefour's operations?
According to Alexandre Bompard, Chairman and CEO of Carrefour, integrating OpenAI technologies into the company's operations is an opportunity to pioneer the use of generative AI and transform the customer experience.
What is the role of Microsoft's OpenAI Azure service in Carrefour's ChatGPT service?
Microsoft's OpenAI Azure service is used along with OpenAI's GPT-4 technology to power Carrefour's ChatGPT service. Microsoft Azure provides all data security, reliability, and confidentiality features to ensure compliance with GDPR regulations.
How many stores does Carrefour operate worldwide?
Carrefour operates a chain of 14,000 hypermarkets, groceries stores and convenience stores in over 40 countries, making it the world's 8th largest retailer by revenue.
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