Apple is rumored to be preparing to compete with ChatGPT and other large language models (LLMs) in the market with its own advanced LLM called AppleGPT. The tech giant is reportedly keen to enter the AI battlefield, but it wants to differentiate itself by prioritizing user privacy. Apple’s entrance into the AI arena is expected to make a big splash, with analysts predicting that the company may unveil its new technology at the WWDC 2024 keynote event in June.
Traditionally, Apple has chosen to downplay its major innovations, and this approach aligns perfectly with its strategy for AI. With AppleGPT in development, the company has an excellent opportunity to rival ChatGPT and other LLMs in the market. However, Apple never enters a race until it is fully prepared.
Reports suggest that Apple will initially showcase the capabilities of AppleGPT on iPhones and iPads, highlighting its on-device capabilities. Furthermore, there are rumors that Apple will integrate its AI capabilities into its music and video platforms, eliminating the need for users to depend on external AI tools.
The introduction of Siri 2.0 in Apple’s AI plans is another exciting development. By conducting the majority of the AI processing on the device itself, Apple’s AI assistant has a greater chance of success compared to its previous iterations. It is anticipated that the upcoming iOS 18 version, set to be released later this year, will feature Siri 2.0 as a core component.
While on-device AI processing has already been demonstrated by other companies like Samsung, Apple recognizes that a late entry into the AI sector would require significant support from developers and customers.
One of the key advantages of on-device AI processing is enhanced user privacy and security. By handling data locally rather than relying on cloud-based processing, Apple can provide greater confidence to users concerned about privacy.
As the AI landscape evolves, Apple’s focus on privacy continues to be a key differentiator. The company has long prioritized privacy and considers it of utmost importance.
In a world where AI is becoming increasingly prevalent, Apple’s foray into the AI arena is likely to shake up the market. With AppleGPT on the horizon and potential integration into its products, Apple is primed to offer users seamless and secure AI capabilities directly on their devices.
Although the exact details of Apple’s AI plans remain under wraps, technology enthusiasts and Apple fans eagerly await the WWDC 2024 keynote event, where Apple is expected to make a significant announcement in the AI space.
