Apple recently made a splash in India by opening its very first physical store there. At the grand opening, crowds of around 300 people formed at the entrance, welcoming the tech master with selfies, enthusiasm, and plenty of curiosity. CEO Tim Cook was on-site and showed off his excitement for Apple’s venture in India, which he believes could be a new China for the brand.
The Indian market presents a different challenge than elsewhere in the world, as it is much more price-sensitive. Price and value are major purchasing motivators for customers, not just in India, but worldwide, so it will be interesting to watch as Apple attempts to use their “Apple premium” to compete.
Elon Musk recently caused chaos in the tech world with his announcement to remove blue checkmarks from people who had not signed up for the subscription service. The verification badges were given out to celebrities, completely dead or otherwise, including Kobe Bryant, Chadwick Boseman, and Michael Jackson, as well as a troll account that posted a racial slur. The ensuing memes were a sight to behold.
The Company – Apple
Apple Inc. is an American multinational technology company founded in 1977 by Steve Jobs, Steve Wozniak, and Ronald Wayne. Apple Inc. designs, manufactures, and sells electronic devices, computer software, and online services. The company’s hardware products include the iPhone, iPad, Mac, Apple Watch, iPod, and Apple TV. Its software products include the macOS, iOS, iPadOS, watchOS, iTunes, and Apple Music. Its online services include iCloud, the App Store, the iTunes Store, Apple Arcade, Apple TV+, Apple Card, and Apple Pay. It also offers its own range of services and products, such as AppleCare, Apple Music, and AppleOne for business. Apple Inc. is one of the world’s largest publicly traded companies, with a market capitalisation of almost $2 trillion.
The Person – Tim Cook
Tim Cook is Apple’s CEO and board director. Cook joined the company in 1998 and was appointed as CEO in 2011. Cook has led Apple to record levels of success, with their market cap reaching an all-time high of $2 Trillion. Cook is known for his meticulous attention to detail and focus on innovation, with Apple now being the leading innovator when it comes to new technologies and products. Cook is also passionate about transparency with customers and employees, regularly sharing insights into the way the business operates. He also actively supports environmental and social causes and recently announced Apple’s move towards carbon neutrality by 2030.
