Apple Develops Next-Gen Search Engine ‘Pegasus’ to Challenge Google’s Dominance
In a move to challenge Google’s dominance in the search engine market, Apple is reportedly developing its next-generation search engine, codenamed ‘Pegasus’. Currently, Apple generates approximately $8 billion annually through its deal with Google, as Google’s software serves as the default search engine on all Apple products. However, Apple sees the potential for even greater revenue if it can deploy its own search engine.
According to reports, Apple has been steadily improving its web search capabilities as a bargaining chip against Google. Now, the company is shifting its focus towards developing a new search engine specifically for its apps. Under the leadership of former Google executive John Giannandrea, who heads Apple’s machine learning and AI division, the team is working towards delivering more accurate search results. This enhanced search capability is currently available in select Apple apps and will soon be accessible through the Apple Store.
Apple’s reliance on Google as the default search engine dates back to 2002 when Google became the default search option in Apple’s Safari browser. Since then, the deal has been revised multiple times. However, during the recent Google antitrust case, Eddy Cue, Apple’s senior vice president of services, expressed confidence in Apple’s search capabilities, stating that there is nobody as good as Apple when it comes to searching the internet.
The development of ‘Pegasus’ signals Apple’s determination to provide its users with a native search engine alternative, thereby reducing its dependence on Google. By leveraging its proprietary search engine, Apple hopes to capture a larger share of the search engine market, potentially reaching the scale of its successful Apple Watch.
This move also aligns with Apple’s broader strategy of enhancing its suite of services and reducing reliance on third-party platforms. By developing an in-house search engine, Apple can exert greater control over the user experience and strengthen its ecosystem.
While Apple’s foray into the search engine space may disrupt Google’s dominance, it remains to be seen whether ‘Pegasus’ can compete effectively. Google has long established itself as the go-to search engine, offering a comprehensive range of services and an extensive database of indexed pages. However, Apple’s focus on accuracy and its commitment to providing a seamless user experience may pose a significant challenge to Google’s supremacy.
As the battle for search engine dominance intensifies, users can look forward to a new player entering the arena. Apple’s ‘Pegasus’ has the potential to disrupt the status quo and offer a compelling alternative to Google’s search engine. With more accurate results and a curated user experience, Apple aims to entice its loyal customer base and carve out a significant share of the search engine market. As development progresses, we can expect heightened competition in this space, ultimately benefiting the users with improved search capabilities and more choices.
