Amazon announces ‘Bedrock,’ its ChatGPT and DALL-E rival. The online retail giant released its newest generative AI toolkit on Thursday, Bedrock, thereby introducing a ChatGPT and DALL-E rival. With this, Amazon Web Services (AWS) customers are now able to utilize Bedrock to generate chatbots, create text, and craft images. This development comes only after Amazon CEO Andy Jassy promised to “invest heavily” in AI.
Bedrock, created by Amazon Web Services, is a suite of generative AI tools designed to facilitate AWS customer operations such as the construction of chatbots, the creation and summarizing of text, and photo generation based off of a set of instructions. Bedrock enables such tasks by offering its users the choice of a range of machine learning models to select from such as AI21’s Jurassic-2, Anthropic’s Claude, Stability AI’s Stable Diffusion and Amazon Titan. For example, as content marketing manager, through Bedrock, one can make a tailored advertisement campaign for a collection of handbags which includes generated social media posts, display ads, and webpage descriptions simply by supplying Bedrock with pertinent data.
The launch of Bedrock comes to us following the pronouncement by Amazon CEO Andy Jassy that Amazon will be “substantially investing” in the realms of generative AI and of language models otherwise known as (LLM). According to Jassy, advancement in these technologies are revolutionary and are set to bring remarkable benefits to Amazon as well as customers. Evidently, Amazon isn’t the first tech behemoth to reveal its generative AI chatbot applications, with Microsoft and Google both having established their own chatbot models at the start of the year.
While only some AWS customers have access to preview of the toolkit, Amazon state that various institutions such as Coda, a AI-document generation service used by New York Times and Uber among others, are already relying on Bedrock to ramp up their operations.
Amazon, founded in 1994 by Jeff Bezos, is a giant when it comes to e-commerce, making its mark on both the tech and retail industry. With an annual revenue of 280 billion dollars in 2020, Amazon is truly a powerhouse, now playing in the field of generative AI with Bedrock. Being a leader in innovation, Amazon has been busy partnering with firms such as Microsoft and Oracle to launch the AWS cloud platform, making a variety of applications and services available to customers.
Andy Jassy has been at the helm of Amazon Web Services since 2003, taking the CEO position in April 2016. Since then, Jassy has greatly furthered AWS, making it into an almost parent company of Amazon, one that is responsible for the majority of the retail giant’s profits. His recent strategy of heavily investing in the realms of generative AI and LLM’s suggest that Jassy is planning to take AWS to an even greater peak. With the unveiling of Amazon Bedrock, we are certain to see more companies flock to it in the near future.
