AI Technology Now Available for Google Shoppers

Google is expanding its e-commerce capabilities by introducing generative AI technology to its shopping offerings. With these new features, Google aims to provide consumers with insight into how clothing fits across a range of sizes and body types, allowing shoppers to virtually “try on” apparel before making a purchase. The company also plans to incorporate user reviews and other sources of information to improve their AI models. Additionally, Google Maps will now feature immersive views and glanceable directions for cycling, driving, and walking, with directions shown on phone lock screens. Google is dedicating resources to improving its e-commerce platform to remain competitive with industry leaders like Amazon and TikTok. Maria Renz, Google’s VP of Commerce, says the goal is to make Google “the place for consumers to come shop.”