In a recent Instagram post, legendary producer Timbaland revealed he has been working on a new project utilizing AI technology. This dream collaboration combines the late, great Notorious B.I.G.’s voice with some of the most influential names in the hip hop game right now. He speaks of the moral and commercial responsibility of platforms to uphold the rights of its music creators, and how this is a necessary step.
In the Instagram post, Timbaland explains that he wanted to work on something meaningful and beneficial to everyone. Therefore, he has created a snippet that unites Biggie’s spirit and legacy with those of the current stars. The result is a unique work of art that highlights the innovation surrounding artificial intelligence in the music industry. The piece features the artist’s distinct flows referencing Pop Smoke, Nipsey Hussle, and Young Dolph.
Universal Music Group (UMG) recognizes the potential of AI and the disruption it can cause with its ability to create new music and utilize the voices of artists who have passed away. In a statement, UMG has taken the initiative to ensure that platforms such as Spotify and Apple Music do not accept content that infringes on the rights of creative individuals.
Timbaland is not just one of the most well-known producers in the music industry but also a revolutionary in this domain. His efforts to push boundaries and innovate within the realm of AI have been met with great appreciation. The producer has used his creativity to bridge the gaps between the past and present, and to create a unique mashup of the two. With this project, he demonstrates that AI can be used to honor the greats who changed the landscape of hip hop not only in the music they made, but also in the technological advances they inspire.
