At Snapchat’s NewFronts event, the company revealed that My AI, its iconic integration of the famous ChatGPT system, will feature ads seamlessly that won’t block off the user’s experience. This means that helpful links will appear on each prompt, possibly related to what the user is searching for. This was followed by the announcement that Spotlight, another one of Snapchat’s features, will roll ads from partners.
This announcement has stirred the community since My AI hasn’t had the best of starts due to the many 1-star reviews it has received from users regarding the inability to unpin it from the top of the conversations or screens if you are no premium user. The sponsored links or advertisements are still in an experimental phase but are said to be brought in a minimal way that will alleviate some of the user’s negative feedback.
Snapchat is one of the few social media apps to have lasted the test of time. It’s well-known for capturing a person’s daily life through its stories feature and has become an important mode of communication in people’s lives. Earlier this year, the company released the much-talked-about My AI, allowing users to use a trusty AI chatbot with other features.
The company is hoping to make My AI more interactive to attract more users and maximize its usage. With the integration of ads, users now can get suggestions from My AI related to what they’re searching for more conveniently. Although there will be ads, Snap assures these won’t affect the user’s experience.
Besides My AI, Snapchat also carries other features such as Spotlight, wherein it will roll ads from partners. This is an important move due the company since it can interact more with its users, benefiting both parties in the long run.
When it comes to social media applications, Snapchat remains an iconic platform that can capture the daily lives of people. It continues to build on its services, boosting engagement and interaction in the community, using innovative measures such as My AI and other features. With the recent announcement of its ads integration, Snap opens a new door to opportunity – one that’s more convenient, user-friendly and can bring in more value to the public.
