ADA, the largest digital growth partner in South and Southeast Asia, has recently acquired dhiOmics in order to launch its Global Data and AI delivery hub. This move will enable the company to deliver innovative solutions to global clients at scale and speed.
With this acquisition, ADA has gained a strong presence in the Indian market, gaining access to the country’s talented workforce and robust technology infrastructure. The hub will potentially benefit from the usage of customer data platforms, marketing cloud, and customer engagement platforms and be aided by teams specialising in data engineering, AI/ML, and cloud infrastructure.
dhiOmics was founded in 2017 and is currently composed of 200 highly skilled professionals specialising in marketing analytics, technology developers, and data engineering. Clients of the company come from different industries, including retail, eCommerce, healthcare, technology, and modern industrial.
The founders of dhiOmics, Nilesh Gupta and Prabhat Agarwal, are looking forward to combining forces with ADA and leveraging their comprehensive offerings and India’s vast talent pool to cater to clients globally. Srinivas Gattamneni, CEO of ADA, welcomes Nilesh and Prabhat and their colleagues to the company, highlighting the importance of the dhiOmics’ specialised teams in enabling brands to achieve cost-efficiencies and integrated services.
ADA provides data-driven services to enable businesses to take advantage of digital marketing and sales opportunities and drive topline growth. Its three pillars of services include marketing solutions in the form of performance marketing (social media, native ads, display ads, search marketing), creative solutions, and technology implementation; ecommerce solutions such as end-to-end store management and enablement; and customer engagement solutions like real-time SMS and WhatsApp messaging.
Currently, ADA operates 11 offices across Asia with a staff of 1,200 and will use dhiOmics’ skills, technology, and broad network to offer better services to its clients. The acquisition of the India-based start-up serves as the perfect partner to rely on for data-led transformation and cost-effectiveness, to meet the needs of customers worldwide.
