Major Chinese microblogging platform Weibo is gearing up to launch an AI-powered creation assistant in the second quarter of the year. This was announced during the company’s annual Creator Festival, which was held in the central Chinese city Changsha on April 15. Weibo is also introducing incentives to aid creators in monetizing their content during the two-day event.
Weibo holds the position of being one of China’s most utilized social media platforms, boasting 586 million active users per month, as of the end of 2022. However, the platform is facing drops in total revenue and advertising income, as users turn towards lifestyle platform Xiaohongshu and short video apps. In an attempt to compete, Weibo is introducing the AI assistant and monetization plans to help increase the efficiency of content creation, and thus creators’ earning potential. To kick off the launch of the AI assistant, 100 creators, with an impressive 5,000 original blog posts, are invited to be the first to use the program when the launch happens in the second quarter.
Regarding Weibo, it is a Chinese microblogging social media platform launched in 2009. Unlike Twitter, Weibo is more like a mix of Twitter and Facebook, where users can post short statuses and upload images but can also interact with other users and share multimedia. It is one of the most popular social media platforms in China, with over 88 million unique visitors and 6.3 billion page views per day. Through a wide range of products and services, Weibo empowers people to express themselves and share their voices on the internet, while connecting different groups of users to help build a strong community.
Additionally, the article touches on the CEO of Weibo, Yǒngqìng Wū. Wu is the chairman and CEO of Weibo, a microblogging site and is credited with leading Weibo’s disruption of social media in China. Wu has succeeded in helping Weibo maintain its position as one of China’s largest and most used social media platforms, taking it from a startup to a globally respected leader in social media. As CEO, Wu has created a platform that has helped transform the way people communicate with each other and made more content available to more users in China than ever before. As a result, Wu has been praised for his leadership and commitment to helping Weibo continue to offer value to users.
