Samsung has recently made a strategic decision to exclusively use Qualcomm’s Snapdragon chips in its upcoming smartphone models, including the Galaxy S24 series. This move comes as a result of complications with Samsung’s own Exynos chips, which have impacted the company’s global market share in the application processor (AP) industry.
Following issues identified in the Galaxy S22 series, Samsung has opted to utilize Snapdragon chips not only for the entire Galaxy S23 series but also for the recently released Galaxy Z Flip and Fold 5 series. This decision showcases Samsung’s commitment to delivering high-quality devices to its customers and maintaining a competitive edge in the smartphone market.
The upcoming Galaxy S24 series, expected to launch in early 2024, is anticipated to bring forth enhanced CPU and artificial intelligence (AI) capabilities. Samsung aims to leverage generative AI development to further strengthen its position in the industry. The company will introduce Samsung Gauss, its own AI, which will make its debut on the Galaxy S24 series.
To succeed in AI edge devices and reduce costs, it is crucial for Samsung to ensure that its Exynos chip achieves AI performance on par with Qualcomm’s Snapdragon. This underlines the company’s dedication to innovation and its continuous efforts to refine its technology to meet market demands and future trends.
By collaborating with Qualcomm and utilizing Snapdragon chips, Samsung aims to enhance the AI capabilities of its smartphones. This strategic partnership will allow the company to provide customers with advanced AI functionalities, improving user experiences and offering cutting-edge features.
Samsung’s decision to enhance its generative AI development aligns with the growing importance of AI in the smartphone industry. AI has become a significant differentiator, enabling devices to adapt and respond intelligently to various user needs. With Samsung Gauss, the company aims to leverage the power of AI to deliver personalized experiences and improve overall device performance.
In conclusion, Samsung’s exclusive use of Qualcomm’s Snapdragon chips in its latest smartphone models, including the upcoming Galaxy S24 series, reflects the company’s determination to overcome the challenges faced with its own Exynos chips. By intensifying generative AI development and introducing Samsung Gauss, Samsung aims to enhance its AI capabilities and regain its position in the competitive smartphone market. This strategic move showcases Samsung’s commitment to innovation and its continuous efforts to deliver technologically advanced devices to its customers.
