Snap, the parent company of Snapchat, has partnered with OpenAI to bring a groundbreaking revolution to augmented reality (AR). This exciting collaboration was announced during the Lens Fest and aims to empower developers to incorporate ChatGPT into their AR Lenses. By joining forces, Snap and OpenAI are poised to unleash a wave of innovative learning, conversational, and creative opportunities for Snapchat users.
In addition to this collaboration, Snap is introducing Lens Studio 5.0 Beta, an AR development tool that will enhance the creation of captivating Lenses. This advancement will involve the integration of the ChatGPT Remote API, providing Lens developers with unprecedented access to ChatGPT’s capabilities. This major step forward is expected to unlock a range of immersive experiences and mark a significant milestone in the evolution of augmented reality.
It is worth noting that Snap’s existing AI chatbot, My AI, is powered by OpenAI’s GPT large language model. This underscores Snap’s commitment to leveraging state-of-the-art technology to enhance user engagement.
To further foster creativity, Snap has introduced a 3D face mask generator, allowing users to create their own unique and potentially viral self-expression Lenses. By combining the power of Gen AI with Snap’s advanced face mesh features, users can swiftly bring their creative visions to life, contributing to the democratization of the lens creation process.
Despite recent workforce reductions, Snap’s AR platform continues to thrive with 330,000 active developers who have collectively generated nearly 3.5 million Lenses. This statistic highlights the dynamic ecosystem on Snap, catering to both AR enthusiasts and developers.
Snap’s commitment to AI was evident at its inaugural APAC AR Day held in India. During the event, Snap CEO and Co-Founder Evan Spiegel, along with Snap APAC President Ajit Mohan, praised the Indian creator community for their significant contributions to the AR landscape. Spiegel expressed optimism about the role of AI in breaking down barriers to creativity, particularly in the realm of augmented reality.
The partnership between Snap and OpenAI signifies an exciting shift in the realm of augmented reality, promising new and inventive experiences for Snapchat users. With the introduction of Lens Studio 5.0 Beta and the integration of ChatGPT, developers now have unparalleled access to cutting-edge technology that will revolutionize the way we interact with augmented reality. The democratization of lens creation and the ongoing dedication to fostering creativity further solidify Snap’s position as a leading pioneer in the AR industry.
