Delta Community Credit Union (DCCU) is the largest credit union in Georgia, with an asset size of $9.1 billion. In order to stay competitive in an ever-evolving digital market, DCCU has begun transitioning to a comprehensive full-service model to provide products and services and seamless communication and interaction channels for its members, both in person and online. To further improve member service and help reduce operational workload, the credit union has implemented self-service models that enable members to access their accounts, view transactions and more through an online portal or mobile application.
An additional step DCCU has taken is to leverage data analytics for a comprehensive view of their members’ preferences and needs. This has allowed them to offer the right products and services to maximize the institution’s value to their customers. Data streams have been used to match and resolve exceptions, reducing manual efforts and increasing efficiency. Automation has not only helped reduce costs, but also eliminate the need for additional headcount.
Sujatha (Su) Rayburn, VP at DCCU, has been instrumental in helping the credit union modernize in the wake of the pandemic. She has developed an ambitious member-centric data analytics strategy and a strategic analytics center of excellence to bring data from all its digital channels. This helps to ensure that data is oriented towards serving members and supporting member service in a more robust way.
In addition, the credit union is partnering with OvalEdge to take their data governance strategy to the next level. This helps DCCU to tag and categorize data, show what rules were applied during data transformation, understand how data was built, and enable business users to understand the rules used to create certain metrics.
As DCCU continues to mature, it plans to leverage OvalEdge’s data quality score-carding capabilities, enforce least privilege security for Personally identifiable information or PII data, and conform to any privacy regulation. Ultimately, Rayburn is prioritizing a smart data strategy that not only helps DCCU weather the potential storms in the future, but also stands them out amongst the competition.
Rayburn is a VP at DCCU who developed an ambitious data analytics strategy to improve the experience of the credit union’s members. She conducted assessments of the institution’s data maturity as well as surveyed the remaining 10 largest credit unions in the US. Rayburn realized that there was room for improvement in terms of making data-drive more cohesive and well thought out. She developed a membercentric data strategy and worked with partners to develop a deployment plan that included term curation, training, lineage building and more.
Delta Community Credit Union is the largest credit union in Georgia, with an asset size of $9.1 billion. The credit union is committed to providing the best user experience for their members, whether using an online portal, mobile application, or traditional banking. To keep up in a competitive digital environment, DCCU has implemented data analytics solutions and partnered with OvalEdge to further develop their data governance strategy. Through a strategic analytics center of excellence and an ambitious data strategy lead by Sujatha Rayburn, DCCU is leveraging the power of data to better serve their members and remain competitive in the market.
