WebEngage and Liferay have joined forces to bring their customers digital transformation and customer engagement solutions to better meet their customers’ needs. The two companies’ platforms offer a combined individualized and comprehensive solution to connecting with customers, breaking down the traditional silos and creating a more seamless user journey.
Through the partnership, businesses are benefitting from WebEngage’s robust tech stack that includes a comprehensive customer data and analytics platform, personalised engine, and omnichannel campaign orchestration capabilities. With Liferay, organizations are seeing the value of tailored solutions that help to deliver modern websites, secure portals for clientele, employees, partners, or suppliers at faster turn-around times.
This unique partnership was essentially highlighted by Avlesh Singh, co-founder and CEO of WebEngage, who explained that “we are thrilled to have Liferay join us in delivery digital solutions to aid companies in achieving their goals such as increasing customer experience, streamlining processes, generating revenue”. Additionally, Manish Gupta, the director for India and SAARC at Liferay commented that he is “excited to provide businesses with the advantage they need to succeed at meeting customers expectations”.
The collaboration between WebEngage and Liferay has made an impression on the market, reinforcing the company’s focus on the enterprise industry. Customers are continuing to require technology solutions that are of less cost and turnaround time, a need that is addressed through WebEngage’s full-stack retention operating system. WebEngage is currently the top ranking entity on ease of use and completeness of their platform, used by over 800+ brands worldwide in their respective areas such as e-commerce, education, finance, food, media, gaming, banking, healthcare, and more. Some of their clients include IKEA, eXtra Stores, HNAK, Vezeeta, Tabiyat, Unilever, L’Oreal, Bajaj Auto, Unacademy, Myntra, Pluralsight, Pepperfry, Junglee Games, HT Media, FirstCry, GoIbibo, and more.
On the other end, Liferay works with organizations to create innovative customer-centred experiences on their cloud-powered digital experience platform (DXP). This platform is open-source which makes it reliable and secure and continues to be used by entities in the financial, insurance, manufacturing, healthcare, and government fields. Liferay’s main area of focus is providing companies with the tools needed to provide customers with the services they have become accustomed to from the likes of Amazon and Netflix.
This strategic partnership between WebEngage and Liferay is giving businesses the capability to serve customers more effectively and retain them in the long term. It is clear, through the platforms of WebEngage and Liferay, the potential to provide an enjoyable and personalised customer experience is indeed possible.
