Hotel Guests Embrace AI Technology for Perceived Benefits, Study Finds

According to a recent study by the University of Houston, hotel guests are most accepting of AI technology when it provides perceived benefits and ethics. The study found that consumers appreciate convenience and a frictionless vacation experience, with AI technology streamlining self-decisions like where to eat or drink and what transportation to take. AI technology could add almost $16 trillion to the global economy by 2030 due to advancements, personalized experiences, and affordability. However, consumers can be skeptical about data security, with transparency and accountability being important factors for data privacy. Currently, AI technology can be leveraged in a variety of ways in the hotel industry, including improving the reservation process and determining high or low-risk customers to offer deals for securing their stay.