According to TOBB E-commerce Council member and Ticimax CEO, Cenk Çiğdemli, the use of artificial intelligence (AI) tools, such as ChatGPT, in the e-commerce sector is set to help democratize this industry and will create equal opportunities for local sellers.
AI tools have become very effective at all stages of e-commerce, from SEO-friendly product descriptions to improved photo design, leading to a rise in excitement by industry experts. With AI expected to create a new wave of global growth, just like the internet has done before, e-commerce is thought to be one of the sectors that will benefit the most from this development.
Çiğdemli believes that the growth rate in this sector will increase with a multiplier effect with few AI integrations, which can lead to a 20% growth rate for recycling in e-commerce sites within a few weeks. The tools offered by ChatGPT and AI, in general, will lead to the removal of boundaries found between different languages, cultures, and borders, thereby increasing e-exports with a multiplier effect.
In addition to personalizing websites to enhance the customer experience, where category and product rankings change according to customer preference, AI tools can also write ad texts, print code, and place product photos in a professional fashion shoot. With the integration of AI tools like ChatGPT, Ticimax has seen a rise in returns of up to 20% within a few weeks of use, helping local sellers to gain a competitive edge.
The nature of AI and its ability to understand human language will make communication globally more accessible and provide customers with a unique shopping experience. With this rise in excitement over AI tools in the e-commerce sector, the trend is set to continue, which will ultimately benefit the industry as a whole.
