Bollywood actor Ayushmann Khurrana has made headlines with his latest ad for premium sleeping mattress brand Wakefit.co. The ad titled Andar ke bacche ko jagaa incorporates Artificial Intelligence (AI) technology to revive a young version of Khurrana, executed through computer graphics.
In the ad, Ayushmann endorses Wakefit.co’s innovative and creative commitment, with the brand utilizing advanced AI technology to create a lifelike representation of the actor as a child. To build the CG model of young Ayushmann’s face, Wakefit.co used a deep learning AI program combined with thousands of images of the star as input in an age progression tool, seamlessly blending his current features with his youthful appearance.
The ad captures the essence of nostalgia and the significance of a good night’s sleep, with Khurrana stating, This campaign beautifully captures the essence of nostalgia and the importance of a good night’s sleep. The TVC encapsulates the kid version of the celebrity with energy and true-to-life skin tones and expressions.
Ayushmann, known for his progressive roles in Bollywood films, is set to star in Dream Girl 2 and remains committed to delivering innovative and attention-grabbing advertisements. The Wakefit.co ad provides audiences with a unique concept that merges AI technology and nostalgia, captivating viewers across India.
