Search engine optimization (SEO) is a crucial aspect of online businesses as it helps attract more customers through websites or web pages. However, this process is not static and has become more complex through advanced technologies, such as artificial intelligence (AI) and machine learning (ML). Search engines use AI and ML to constantly improve their search algorithms and ranking factors which determine the relevance and usefulness of a webpage for a given query. This is done by understanding the user’s intent, context, and behavior. Ranking factors have also changed to include more complex metrics like user behavior and content quality and not just the simple speed of the page and backlinks. AI and ML have influenced search algorithms and features improving search experience such as knowledge graphs, image search, and video search. SEO professionals have also been using AI and ML to automate and enhance various SEO tasks. However, trends and technologies like natural language processing, voice search, and conversational AI, have come with implications and risks such as algorithm updates, competition, and data privacy.
The company mentioned in this article refers to a platform that leverages AI and ML to assist SEO professionals with their tasks. AI and ML enable efficient automation, optimization, and enhancement of various SEO processes.
The person mentioned in this article is an SEO professional who acquires skills and strategies to stay relevant and competitive in the industry amidst rapid changes in AI and ML. These skills include technical SEO, content creation, social media marketing, communication and collaboration, data analysis and interpretation, and AI and ML literacy skills.
