This summer, Smoothie King, the world’s largest smoothie chain, is adding an exciting twist to its X-Treme Watermelon™ smoothie campaign. With the launch of its new X-Treme Watermelon Lemonade™ smoothie, the brand is introducing “A Summer Fling to the X-Treme”, a steamy romance novel co-authored with the AI writing assistant ChatGPT. To commemorate the new flavours, Smoothie King is offering a limited run of 300 copies for free on their website.
Featuring the tart and sweet tastes of watermelons and lemonade, the X-Treme Watermelon™ and X-Treme Watermelon Lemonade™ smoothies promise an unbeatable summer indulgence. Both flavours are available through August 28th at all locations in the United States and on the Smoothie King app. To further sweeten the deal, Smoothie King has hidden secret codes in each paperback novel that can be used to unlock a free 20oz smoothie!
The campaign is designed to boost Smoothie King’s reputation as an innovator when it comes to cool and creative promotional efforts. The CMO of Smoothie King, Marianne Radley, had this to say “Smoothie King guests have been asking for the return of our X-Treme Watermelon™ smoothie for some time, and we wanted to do something special to celebrate. We’re excited to offer our guests a delicious way to enjoy the hot summer months.”
Smoothie King Franchises, Inc., the original U.S. smoothie franchise, was established in 1973 with the aim to assist others in achieving better health through delicious smoothies. The founder Ray L. Ransom was innovative in his approach, seeing the potential of offering convenient and nutritious health drinks before smoothies became popular. The brand continues to inspire healthy and active lifestyles with its Clean Blends initiative, removing artificial flavours, colours, preservatives and added sugars from its blends. This dedication to health extends to its Summer Fling campaign, with fans receiving an extra burst of energy and excitement with a dose of steamy romance!
