Zoovu’s AI-Powered Platform Solves Choice Paralysis, Boosting Conversion Rates and Customer Satisfaction
In today’s digital era, one of the most common challenges faced by consumers is choice paralysis. With an overwhelming amount of information available online, searching for the perfect product can be a daunting task. Fortunately, Zoovu, an AI-powered platform, is revolutionizing the customer experience by helping businesses match customers with the exact products they’re looking for.
Zoovu’s cloud-based AI product discovery platform is designed to simulate an in-store shopping experience with the assistance of the most knowledgeable salesperson. By analyzing vast amounts of data and engaging in a conversational interaction, Zoovu’s digital assistant identifies the customer’s needs and provides relevant product recommendations.
According to Lamees Butt, Senior Vice President of Global Alliances and Channels at Zoovu, global brands, retailers, and manufacturers have experienced significant benefits from implementing the platform. On average, businesses witness a 200% increase in conversion rates and a 47% increase in average cart value. In fact, one power tool company reported a staggering 65% increase in customer engagements across 35 global markets.
Zoovu’s platform seamlessly integrates a company’s product content from various sources and translates it into human language. Through guided conversations that understand customer intent and context, the AI-based assistant collects valuable data and continuously learns to improve conversion rates. By analyzing pricing preferences and buying patterns, the assistant can suggest enhancements such as different question sequences or product configurations.
The application of AI is not limited to the B2C sector. B2B companies are also reaping the benefits of Zoovu’s platform, especially as digital selling becomes increasingly prevalent. For equipment manufacturers in numerous industries, Zoovu connects information from ERP, sales, service, and commerce systems to efficiently guide purchasers.
It is important to note that AI does not replace the human touch but rather enhances it. Intelligent automation streamlines time-consuming activities like creating complex orders and quotes, resulting in increased productivity and cost-savings. Sales representatives can now focus on building relationships while the platform handles repetitive tasks.
Zoovu’s commitment to solving choice paralysis extends beyond its AI-powered platform. Lamees Butt, drawing on her personal experience, launched a fashion app during her university years to help customers find complete outfits. This passion for solving choice paralysis has been scaled up at Zoovu for greater impact, benefiting both businesses and consumers.
Zoovu’s participation in the Customer Experience cohort of SAP.iO Foundry New York has further strengthened its product development and go-to-market strategies. With the support of SAP experts, Zoovu is rapidly emerging as a leading solution on the SAP Store.
Martin Heinig, Head of New Ventures and Technologies at SAP, believes that partnering with start-ups like Zoovu complements SAP’s AI strategy and product portfolio. By combining AI automation with data insights from applications like SAP S/4HANA and SAP Customer Experience solutions, businesses can achieve remarkable results.
Looking ahead, Zoovu intends to explore generative AI as the next step in enhancing the customer experience. Customers increasingly desire a cohesive and intuitive navigation experience, which goes beyond traditional product indexes. Generative AI holds the potential to revolutionize digital experiences, driving growth in the digital-first economy.
With its AI-powered platform, Zoovu is revolutionizing the way customers find products and enhancing businesses’ conversion rates and customer satisfaction. By combining the power of AI with human-centric approaches, Zoovu is helping companies navigate the digital landscape and achieve remarkable business results.
