Food delivery giant Zomato has taken a bold step to maintain authenticity and trust among its customers by deciding to ban the use of AI-generated food images on restaurant menus. This move comes after a surge in complaints from customers who felt misled by the use of artificial intelligence to showcase dishes.
CEO Deepinder Goyal addressed the issue in a post on a popular social media platform, emphasizing the importance of real food shots for accurate representation. While Zomato does utilize AI for various purposes to enhance efficiency, Goyal made it clear that the use of AI for dish images in menus is strongly discouraged.
Acknowledging the concerns raised by customers regarding the authenticity of AI-generated images, Goyal highlighted the negative impact of such practices on customer trust, leading to increased complaints, refunds, and lower ratings. As a result, Zomato will actively remove AI-generated dish images from menus by the end of this month.
In his post, Goyal urged restaurant owners to invest in real food shots for their menus and assured them of support from the company’s catalogue support team. This decision aligns with Zomato’s commitment to providing accurate and reliable information to its customers, reflecting the company’s dedication to transparency and customer satisfaction.
This move by Zomato underscores the significance of genuine representation in the food industry and sets a precedent for upholding trust and integrity in the digital age. Customers can expect a more authentic and reliable dining experience as Zomato takes proactive steps to ensure the accuracy of restaurant menus.
