Zalando, a leading fashion destination, is launching the beta version of its first fashion assistant powered by ChatGPT across its app and web platforms. This innovative technology enables customers to more intuitively and naturally find clothing they love with the help of generative AI.
Instead of manually sifting through clothing choices and brands, customers are now able to find what they’re looking for with greater ease by using their own words or popular fashion terms. For example, if a customer wants to know what kind of clothes would be suitable for a wedding in Santorini in July, the fashion assistant can easily understand this request by taking into account the formal event and the weather conditions of the location. It can then provide the customer with personally tailored recommendations based on their preferences, such as brands they normally follow and the clothing items in their size.
The potential of machine-learning and AI to assist customers in their shopping experience is being explored and developed by the retailer. As testing and new features roll out, Zalando continues to focus on learning how customers interact with their fashion assistant and meeting their expectations for great customer experience. As the fashion assistant grows over time, customers can look forward to even more fashion advice, including beauty tips and outfit creation.
Founded in Germany in 2008, Zalando has become one of Europe’s largest fashion destinations, offering its customers a wide selection of clothing, footwear, and accessories for men, women, and kids. Committed to delivering unparalleled customer service and digital convenience, Zalando continues to innovate and break new ground with its ChatGPT technology as it strives to ensure its customers always have the best online shopping experience.
