Yieldmo and GroupM have teamed up to deliver impressive performance gains through a new offering called Dynamic Format Optimization (DFO). As part of their Tier One Strategic Partnership, Yieldmo and GroupM have witnessed positive results, with clients experiencing significant lifts in various metrics.
Wavemaker, a GroupM agency, implemented DFO for their client Danone North America, achieving a 15% lift in VCR (video completion rate) compared to a control group with campaigns running on Yieldmo inventory. Other clients have seen even more remarkable results, with an average click-through rate (CTR) increase of 70% and a 45% improvement in efficiency across native and video campaigns tested over the past six months.
So, what is Dynamic Format Optimization? This innovative solution takes a brand’s existing creative assets and transforms them into programmatic-friendly formats known as Frictionless Formats. Using machine learning and artificial intelligence, DFO then selects the most performant creative format in real-time, without any additional effort from the advertiser. The assets remain hosted by the Demand Side Platform (DSP), eliminating the need for additional customization or workflow. It’s worth noting that DFO operates post-auction, after winning the impression, ensuring there are no negative impacts on scale or spend.
Yieldmo and GroupM’s collaboration has proven to be a game-changer in optimizing performance results. By leveraging DFO, advertisers can enhance their campaigns and achieve substantial uplifts in important metrics. Whether it’s increasing VCR for video campaigns or boosting CTR and efficiency across native and video campaigns, DFO is demonstrating its ability to deliver tangible results.
The success of this partnership is a result of the strategic focus on post-bid optimization. Rather than solely relying on pre-bid strategies, GroupM and Yieldmo are pioneering a last-mile approach that maximizes performance gains at scale. With DFO, advertisers can refine their campaigns and achieve better outcomes, allowing them to stay ahead in an increasingly competitive advertising landscape.
This powerful combination of technology, data-driven insights, and creativity is transforming the way advertisers approach campaign optimization. Yieldmo and GroupM are at the forefront of innovation, providing advertisers with the tools they need to drive superior results. By leveraging the capabilities of DFO, brands can unlock the full potential of their creative assets and reach their target audience effectively.
With its impressive performance gains and positive feedback from clients, Dynamic Format Optimization is undoubtedly set to revolutionize the advertising industry. As advertisers continue to seek ways to maximize their ROI and drive better campaign results, solutions like DFO will play a crucial role in their strategies.
In conclusion, Yieldmo and GroupM’s collaboration has yielded extraordinary results through Dynamic Format Optimization. The ability to optimize campaigns post-auction, without compromising on scale or spend, is a game-changer for advertisers. With compelling metrics such as increased VCR, CTR, and improved efficiency, DFO is proving itself as an invaluable tool in enhancing advertising campaigns. By staying at the forefront of innovation, Yieldmo and GroupM are setting new standards in performance-driven advertising solutions.
