Yext, a leading digital experience platform, has announced the appointment of Tzi-Kei Wong as its new Chief Product Officer (CPO). In this role, Wong will be responsible for driving innovation and enhancing digital experiences for Yext’s customers. She brings more than 20 years of expertise in product management and design for digital marketing software to the company.
Wong joins Yext from Optimizely, where she served as Vice President of Product. During her time there, she led the product and design team, focusing on market-advancing products in areas such as content management, content marketing, and digital asset management systems. Her knowledge and experience will be invaluable as she leads Yext’s innovation and digital experience platform strategy.
Prior to her role at Optimizely, Wong was part of the executive team at Welcome, a company that was subsequently acquired by Optimizely. There, she was responsible for product strategy, product management, and design. Wong has also held product and marketing leadership positions at various SaaS and enterprise software companies, including Percolate, BrightEdge, Responsys, Oracle, and SAP.
Wong holds a Bachelor of Science degree in Industrial Engineering & Operations Research from the University of California, Berkeley. With her strong background in product management and design, she is well-equipped to steer Yext’s vision for the industry and help companies deliver exceptional customer experiences.
Yext’s President and Chief Operating Officer, Marc Ferrentino, expressed his confidence in Wong’s abilities, stating, Tzi-Kei Wong is a talented executive and a proven operator to lead the company’s market-shaping innovation and deepen the value our platform creates for customers. He believes that with Wong’s leadership, Yext can revolutionize how companies use digital platforms to deliver unique and personalized experiences to their customers.
Wong herself shared her excitement about joining Yext, saying, Leading product at Yext presents an exciting opportunity to build a new type of digital experience platform that sits at the intersection of AI, data, and design. We’re going to change the way the market thinks about AI and digital experiences. She sees enormous potential in collaborating with Yext to unleash this extraordinary potential.
Yext is a trusted partner for organizations seeking to build digital experiences across various channels. Through its open and composable platform, the Yext Digital Experience Platform enables companies to collect and organize content, delivering AI-driven experiences to customers, employees, and partners. With over 15 years of experience, Yext has helped thousands of companies worldwide create seamless customer experiences across multiple digital touchpoints.
The appointment of Tzi-Kei Wong as CPO signals Yext’s commitment to driving innovation and elevating digital experiences. Through her leadership, Yext aims to provide exceptional value to its customers and shape the industry’s approach to AI and digital experiences. With Wong’s extensive experience and expertise, Yext is poised to transform the way companies engage with their customers in the digital landscape.
About Yext:
Yext (NYSE: YEXT) is a powerful digital experience platform that empowers organizations to create seamless customer experiences across different channels. Its comprehensive platform collects and organizes content, leveraging AI to deliver personalized experiences. Trusted by thousands of companies worldwide, Yext has established itself as a leader in the digital experience arena. To learn more, visit yext.com.
