Yellow.ai, a global leader in Conversational AI recently launched its Dynamic Automation Platform (DAP) powered by their proprietary generative AI technology. This AI-powered platform is helping enterprises automate customer and employee experiences with the promise of reducing operational costs by 60%. Along with the launch of the platform, the company unveiled a new logo and began its rebranding journey.
Raghu Ravinutala, the Co-founder and CEO of Yellow.ai commented that their move to using generative AI on their platform is a testament to their mission of delivering human-like conversation experiences. The company has recognized that generative AI is the key to foster innovation, drive business growth and enhance capabilities.
The Dynamic Automation Platform (DAP) is equipped with multiple Large Language Model (LLM) AI engine, DynamicNLP™. This along with more than 100 integrations, 150+ pre-built marketplace templates, and the recently launched Dynamic Conversation Designer enable businesses leveraging DAP to go live with their deployments at twice the speed. It also provides marketers with generative AI-powered response and tone suggestions, conversational workflow as well as enables auto-generation of workflows for both marketing and customer support use cases.
Not to miss out the marketing-side of their rebranding, Yellow.ai revamped its brand identity with the introduction of the new logo. The circular logo symbolizes their expertise in managing customer conversations across 35+ chat and voice channels, where the warm yellow colour represents their mission to bring customer happiness.
The company’s dedication to cutting-edge technology can be seen in the rebranding efforts and the vision to provide the best in Conversational AI solutions. With an impressive 4X growth rate in North America and a stronghold in the Asia-Pacific and Middle East markets, Yellow.ai has successfully established itself as an industry leader since its inception in 2016.
The person behind this success is Raghu Ravinutala, who joined forces with his Co-founder Jaya Kishore Reddy in 2016. Both of them together developed a company mission to strive for exceptional customer experience, offering the best conversational AI solutions. To ensure customer satisfaction, Surbhi Agarwal, SVP, Global Marketing, Yellow.ai, and her team have made sure that the company’s new branding strategy reflects that mission.
Going forward, companies leveraging Yellow.ai’s DAP will benefit from increased efficiency, exceptional customer satisfaction and improved customer engagement. This new Dynamic Automation Platform backed by generative AI will be an essential part of accelerating the growth of any enterprise.
