XCCommerce, a leading provider of promotion solutions for retailers, has announced a partnership with RELEX Solutions, a provider of unified supply chain and retail planning solutions. The aim of the partnership is to revolutionize the retail promotion process by fully integrating it from end to end, covering everything from planning to testing to execution. By combining the XCCommerce platform with RELEX’s AI-driven pricing and promotion planning capabilities, retailers will be able to quickly respond to market dynamics and effectively manage complex, cross-channel promotions.
The cost of food and goods has been reaching historic highs globally, prompting consumers to seek better value and savings. According to Insider Intelligence, more than half of U.S. consumers now buy items on sale more frequently, and coupon usage has also increased. However, planning and managing promotions can be challenging and can impact profit margins when using outdated point solutions. With the rise of coupon stacking among consumers, which involves using a combination of paper and digital coupons along with rebates and loyalty rewards, flawless execution of complex promotions is crucial to avoid backlash and potential revenue loss.
This strategic partnership brings together AI-driven pricing and promotion planning with complex promotion execution and management, resulting in increased customer loyalty and up to 15% higher promotional ROI for retailers. Key capabilities of the integrated solution include a single source of data truth, scalable delivery for complex promotions, flexibility for price and promotional strategies, optimized recommendations based on predictive analytics, scenario testing, and offline promotion execution capabilities.
The unified offering eliminates the need for retailers to cope with disparate, siloed solutions, said Danny Rosenoff, CEO of XCCommerce. By seamlessly integrating RELEX’s AI-powered promotion planning and optimization with the XCCommerce platform, retailers can ensure consistent cross-channel promotion execution and improved ROI. RELEX was recently recognized as a leader in the Forrester Wave: Retail Planning Platforms, further solidifying its position as a top solution provider in the industry.
As the cost of goods continues to rise, retailers need efficient and effective promotion management solutions to meet customer demands and drive sales. The partnership between XCCommerce and RELEX Solutions aims to address these needs by providing retailers with a comprehensive and integrated platform for planning, executing, and managing promotions. With the ability to quickly respond to market dynamics and offer optimal customer experiences, retailers will be better equipped to navigate the competitive retail landscape and drive profitable revenue.
