Xapads Media Expands Business in China, Appoints Huang Xu as Country Head
Xapads Media, India’s leading programmatic Ad-tech platform, is making its move into the Chinese market with the appointment of Huang Xu as the Country Head. With a focus on digital marketing solutions, the global ad-tech platform aims to establish a local office in China, leveraging its existing connections and partnerships in the country. This strategic expansion follows the company’s success in the Indian digital advertising sector and the establishment of operational offices in various countries worldwide.
Huang Xu brings over 12 years of experience in the Chinese market to his new role. Prior to joining Xapads, he held positions with Inmobi, Ironsource, and Appnext, further deepening his expertise in navigating the intricate digital advertising landscape. Xapads Media CEO Nitin Gupta expressed his excitement over this new achievement, stating that the addition of Huang Xu as Country Head signifies the start of a strategic journey in China. Gupta envisions fruitful partnerships and collective growth in the dynamic Chinese market.
As the digital advertising market in China continues to expand, Xapads aims to capitalize on new opportunities by offering customized products and services tailored to the specific needs of agencies and brands. Leveraging their premium ad inventories, the company plans to connect publishers and advertisers through their AI/ML-driven Self-Serve Performance platform, Xerxes.
Mr. Ramneek Chadha, Chief Operating Officer of Xapads Media, is thrilled to welcome Huang Xu to the company, anticipating that his extensive connections in China will strengthen global relationships with partners and contribute to establishing a solid foundation for Xapads in the region. Huang Xu himself emphasizes the unique selling proposition of Xapads, stating that he is enthusiastic about achieving outstanding outcomes for the company in China. With an extensive product team, Xapads is committed to delivering fully localized products and services that benefit both advertisers and partners.
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As Xapads Media expands its business into China and appoints Huang Xu as Country Head, the company looks forward to making their mark in the Chinese market, offering comprehensive digital marketing solutions and building fruitful partnerships for collective growth.
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