Wix, a well-known player in the website building industry, has introduced a new tool called AI Site Generator that aims to simplify the process of creating websites. In response to changing trends in generative AI, Wix is exploring the question of what users can expect from a website builder in 2023. Instead of focusing on traditional drag-and-drop interfaces, the company believes that customers today value convenience and time-saving features.
The AI Site Generator tool allows Wix users to describe their website’s purpose and generate a fully-functional site with various components, including a homepage, inner pages, text, images, and business-specific sections such as event booking and scheduling. Avishai Abrahami, Wix’s co-founder and CEO, believes that this tool offers real value to customers by providing custom-made design and layouts, thanks to the expertise and experience the company has gained over the years.
This AI experiment by Wix is not its first foray into the world of artificial intelligence. The company has previously launched other AI-powered tools like the text creator that uses ChatGPT to personalize website content and the template text creator that generates text for the entire site. Wix also offers AI tools for domain name generation and image editing. According to Abrahami, Wix’s adoption of AI is not just a trend but a way to simplify the website building process for customers, particularly small businesses that struggle to launch and maintain their sites.
AI Site Generator operates by taking prompts or descriptions of websites from users and using a combination of in-house and third-party AI systems to create a customized web template. ChatGPT generates the textual content while Wix’s AI designs the site and creates the necessary images. Unlike other platforms that offer similar AI-generated websites, Wix’s AI Site Generator can automatically incorporate e-commerce, scheduling, food ordering, and event ticketing components based on the customer’s specifications and requirements. This generates a unique website that effectively maximizes the user experience.
Wix understands that AI still has limitations when it comes to design, so customers using the AI Site Generator are not limited to its generated designs. They can make adjustments and modifications using Wix’s full suite of editing tools, both manual and AI-driven. Additionally, Wix has plans to introduce new editing features such as an AI page and section creator, object eraser, and an AI assistant tool that suggests site improvements and personalized strategies based on analytics and site trends.
While AI technology offers numerous benefits, there are also potential downsides to be aware of. Generative AI models have made it easier and cheaper to create lower-quality content, which can flood search engines and bury legitimate websites. AI models can also generate inappropriate or offensive content and even plagiarize copyrighted work. Wix aims to combat these issues by using a combination of tools to manage spam and abuse. The company believes in creating a safe digital space for users and will be implementing OpenAI’s moderation for their ChatGPT models.
Overall, Wix is leveraging AI technology to simplify the website building process and provide convenience for its users. The company’s AI Site Generator tool aims to generate high-quality websites tailored to user preferences, offering both efficiency and customization. With the constant advancements in AI, Wix believes that the potential of AI is just beginning to be realized and that it can reduce complexity and create value for users.
